In general, the library director is responsible for representing the library through communication with the public and the media, including the internet.
On a day to day basis, some forms of communication are routinely delegated to other staff:
- The head of reference, as webmaster, is responsible for routine postings to the library website.
- Library programming staff are responsible for representing the library at approved library programs outside the library, including school visits, workshops, and presentations to community groups.
In all instances of routine delegation, all communications issued, whether written or verbal, are expected to reflect well on the library.
Other methods of external communication, not listed above, are subject to approval by the library director. These include:
- Interviews, whether in person, by telephone, or electronic communication, with the news media, in which the individual is perceived as speaking for the library.
- Applying for grants, entering contests or awards competitions for library-related activities. Both permission to apply and approval for the text of the application should be sought before entering.
- Any other instance of external communication in which the individual is perceived as speaking for the library.
All instances of approved external communication, whether written or verbal, are expected to reflect well on the library.
Library staff frequently post information or opinions about library-related activities and issues on list-servs, blogs, wikis, personal web pages, and other methods of web-based and electronic communication. When the employee identifies him or herself as a Willingboro Public Library employee in the communication, or specifies that Willingboro Public Library or its activities or policies is the subject of the communication, all statements are expected to reflect well on the library.